Daniel’s been working as a dedicated site booker since 2014 but, with a background in charity fundraising, he remembers what it was like to manage campaigns, and what being at the sharp end of face-to-face sales feels like.
He uses that experience to ground what he does, considering who he’s booking for, what they want to achieve, the locations available, and how the foot flow of a place actually works in business terms.
He’s also spent over ten years asking questions and listening to the experience of promoters and venue staff, to gain a real understanding of what makes a successful promotion. It’s a strange way to have spent more than a decade, but it does have its benefits.
